The systems behind our own businesses
Runation did not start with a client. It started with our own businesses: HMD Publishing, Ryterly and Kindlefish. Every system we sell, we first built, broke and fixed in companies we run every day.
This page explains what those systems do. The numbers come from each business's public website.
The three businesses
HMD Publishing is a self-publishing services company founded in 2015. It has published more than 10,000 books for authors in over 30 countries. Enquiries, orders, project delivery and accounts all run through systems we built.
Ryterly is a second publishing brand, serving more than 3,000 authors since 2024. We launched it on the same playbook, so it shows the systems can be repeated rather than hand-made once.
Kindlefish is a research product for Amazon authors. We designed, built and run the whole product: the data pipeline behind its 120 million+ keyword corpus, the search tools, and the free and paid plans.
What we built
- Websites and booking routes. We build the full websites, enquiry forms and booking flows, so every lead lands in one place.
- CRM with sales agents. Every enquiry becomes a record. Sales agents qualify, draft follow-ups and keep the pipeline moving, and a person decides on pricing and commitments.
- Voice agents. Inbound calls are answered, the caller's need is captured, and the details go straight into the CRM for a person to pick up.
- Management agents in Slack and Asana. Projects, handoffs and reminders run through Slack and Asana, with agents posting updates and chasing overdue work so managers do not have to.
- Accounting agent. Invoices, reminders and routine bookkeeping tasks are prepared automatically and reviewed before anything is sent or filed.
- Email marketing agent. Campaigns and nurture sequences are drafted and scheduled, with a person approving what goes out.
Why this matters to you
Most agencies show you a demo. We can show you systems that have carried real orders, real authors and real money for years. When we build for your business, we are reusing patterns that already work in ours, and we know where they break.
Every system keeps a person on the decisions that matter: pricing, sensitive messages and anything that cannot be undone.
Want the same for your business?
Book a free systems review. Tell us the recurring work that keeps landing on your desk, and we will tell you which of these systems fits first, or whether it is not worth building.